How do Search Engines fit into Your Business?

Even if you’re clueless when it comes to Internet marketing, you probably already know about search engine rankings and the importance of being near the top of the list when people search for key words related to your product or service. Although there are other ways to get attention and drive customers to your website, rankings are still an important part of the online marketing puzzle. The rules often change, and it can be difficult to keep up with the crowd, but if you follow a few tried-and-true tricks of the trade you will be more than likely to meet with success.

So what is the best way to optimize your site without getting into trouble with the search engines? Set up to constantly work against spammers and provide search results that users can trust, Google and Yahoo! work with search algorithms in order to come up with relevant search results. They change these algorithms on a continual basis to stay one step ahead of those looking to exploit the methods employed by search engines and reach the top of the list unfairly. But there are legitimate ways to optimize your site without landing in hot water with Yahoo! and Google.

One method of achieving a good rank in the major search engines is to optimize your site’s content using keywords, although this technique is losing ground in favor of newer ranking systems. Including particular keywords in your site’s content makes it easier for the search engines to find you on the web. You must also keep up with relevant keywords over time and continue to optimize accordingly. Keep in mind it’s best to focus on Yahoo! and Google search engines because they are the top 2 in the search engine world and will drive the most traffic to your website.

Keywords can help improve your rankings, but you have to be careful when using them. Only use keywords that are relevant to your site’s theme because inserted keywords that are unconnected to your site are a cause for penalty. One great place for a keyword is in your domain name. Just be sure that the keyword shows up in the root of the URL, rather than the stem, as some search engines do not take kindly to sites that include keywords in a URL’s stem.

Also add keywords to any content you have on the site. Other places to put keywords include: title tags in your source code; in the meta description of your site; and in your meta keyword tags.

But now the best way to become popular in Google and Yahoo’s books is by proving your popularity in the online world. The way the search engines determine a site’s popularity is by analyzing how many other sites link to it. So let’s say you run a website selling cookie cutters. You will rank high in the search engines if a lot of other quality websites, related to your business in some way, contain a link back to your site. For instance, you might ask the person running a site selling cookie dough or baking accessories to place a link to your site on one of their pages. Getting your link on a site offering cookie recipes, baking tips and other cooking information might be a good idea as well. In turn, offer to list their websites, and you just might start showing up higher in the rankings.

Of course, the pure number of links you have is not the only test of popularity. In fact, the major search engines mostly look for quality links. If you have a bunch of links to irrelevant websites, you won’t really turn up in the search engines. But if your links show up on high-traffic, quality websites relevant to your own site’s theme, the search engines are going to pay more attention to you as a trusted site.

Another effective way to rise in the search engine rankings is by including high-quality content on your site, such as articles. Good information related to the theme of your website will ensure that real people find your site useful and want to link to it. Sprinkling keywords throughout the text naturally is also a good way to make use of the content on your site as a way to attract search engines.

Next, submit your site to online directories, such as Yahoo! and the Open Directory Project. Search engines also scour these directories so being listed in as many places as possible can’t hurt.

You can also create several sites all related to your overall theme or product as a way to boost rankings. This establishes a community of sites that is easier for the search engines to sniff out. Then use your group of sites to link to one another, thus making all your product sites more popular in the eyes of the search engines.

If you work hard to establish your site and avoid the pitfalls that can get you kicked out of the search engines, your site will climb the search engine ladder before you know it.

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The Four Big Adsense Secrets

Is there a BIG secret to the huge Adsense checks? Yes, you’ve seen those screen shots of 5-figure Adsense earning … so have I. And that made you thinking, why are some people earning those huge income, and you are not.

Whatever people may say, I only see these are the only factors that make the difference between your earning and those ‘big-guns’.

1 - Adsense Placement

Yes, putting your Adsense in a special way can be the difference between 1% click-through rate (CTR) and 10% CTR. There have been some strategies outlined where you have to make your Adsense like content. You do that by removing the borders and using the same font color that you are using for your website.

Choosing the bigger Adsense format has always been recommended. It is said that the big square, wide skyscraper are the top performer. Me … yes, I am experiencing good things with these ad formats.

Some may say differently, but I am doing well with the Ad Links too. It’s those text link ads, which requires two-step clicks. I place them like a navigation link on my website, and I am doing quite OK with them.

2 - High Paying Keywords

Here’s another known secret. Go for high paying keywords. If your website is about a topic where advertisers are paying high money for them, then you may get more money with Adsense.

This is common sense. When people are paying $5.00 per click on Adwords, you may get a lot of money on your Adsense. And if the ads that are showing on your website are ads that people are paying $1.00 per click, you may get lesser than a dollar per click.

Known topics where advertisers are paying top dollars are like DUI lawyers, credit card applications, web hosting … you know the rest. And you can even go to Overture Bid Tools to guess what people are paying for certain keywords. If you come across a topic that you think might do well, you can give a try there.

http://uv.bidtool.overture.com/d/search/tools/bidtool/

But the problem with this, high paying keywords are normally very competitive when you are trying to drive traffic with search engine optimization (SEO). So some would just go for low hanging fruits.

3 - Get More Traffic

Yep … no secret here. The more traffic you get, the more clicks you are likely to get. And more clicks means more money. But then again, you should think about the type of websites that pull traffic.

I believe many of top earners are actually operating a community-based websites. These are like forums, photo blog service providers, blogs that has grown its readerships and maybe even dating profiles. Another way of doing this is where you build your website around user created content. You allow users to create the content, like put in comments and reviews.

These are the sites that where people keep coming back for more. The good thing is you don’t have to crack your head for content. If you think you can build one like those, then go for it.

On the contrary, many are actually growing sites in smaller niches. And they go for SEO for traffic. I have to say that this is the most popular when it comes to Adsense.

You and I know there are the good ways and the bad ways to SEO - yes, the white hats and the black hats. Whatever you do, that is your choice. Some people are doing the black hats, but to them, as long as they are in compliance with the Adsense TOS, they have nothing to worry about.

To me, you do what you want and take responsibilities for the outcome. If you are doing black hat SEO, and you are making boatloads of money – then good for you.

And after that, there’re the non-SEO methods. I know of some people who are doing the arbitrage method. They go for high paying keywords, and then advertise their sites for lower prices. And they make profit from the difference. It may sounds strange at first, but some actually made it work.

Other non-SEO methods are like posting at forums, writing articles and doing press releases on their websites.

I have also heard about a strategy where you create an e-course with email, and then send your subscribers to a web pages that contains the lessons and of course, Adsense. This way, you can capture one guy, and probably make money from him/her over and over again.

4 - It’s a Numbers Game

All in all … Adsense is a numbers game. If you find something that is working for you, to make more income is just to do it again and again. For the black hat SEOers, they just build more and more websites.

Unless you successfully build and grow a community-based website, you may want to build more sites. If you build one site that is making $100 a month, then 10 sites would give you $1000. But then again, I would say, you are bound to have sites that will just flop. So out of 10, maybe 3 is doing great, 4 is just so-so, and another 3 just flopped.

If a so-so site makes $30 a month, and a great site is doing $300 a month, with just 10 sites, you might be making $1020 a month.

Just like I said … it’s a numbers game.

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SEO for Adsense

If you've been using Google's AdSense on your pages you obviously feel the need to somehow generate even more traffic for your website, which in turn would translate to more AdSense click and a higher income.

But who do you do this? Well, the major way you'll get visitors to see your website (other then using AdWords, which is encouraged as well) is to use some techniques to have search engines send more and more users towards your page, by ranking high in search results for your topics of interest.

Believe it or not this is a technique, better known as search-engine optimization or simply SEO. So here are a bunch of tips that come handy under every amateur or professional optimizer's belt.

The first thing you need to take care of is the actual source code and layout of your page. This has to be kept as simple as possible. The problem comes when AdSense and the search engines themselves begin to have troubles in extracting the most relevant keywords on your site because of a too complex layout.

Secondly, try to have each one of your pages target only one specific topic. This way it is a lot easier for them to get indexed properly and for the AdSense ads to be consistent with the content of the site itself.

Also, try not to include too many hyperlinks in your page as well. This also means you should try not to use too many AdSense ads on your page either.

If there are certain keywords you wish to target, make sure the word you wish to target is present in the title, in the first paragraphs as well as in the name of the file. While you're at it you might want to ensure the word springs up in the page's last paragraphs.

And of course, it's very important for your content to have original and compelling content. How do you do this? Well the easiest way to do it is to find something you're really passionate about. That way, providing you give it a lot of effort you're bound to have a great page quite fast.

If the content you use in your site is in the public domain (which is highly discouraged) make sure that you at least give it an original title, and add an opening and a closing paragraph of your own.

This takes a little while, but if, after waiting, you still can't find your page near the top, you should try rewriting your title and your first and last paragraphs. It doesn't take much, often just changing a few words will give you the right results.

And of, course there's the use of keyword tools that may aid you in finding some good keywords to include on your page that will drive visitors to your site more and more.

So those are about the basic techniques in search engine optimization. You can find a lot of computer tools to aid you in doing this, and of course, Google is a great place to search for this.

In the end, you'll find that SEO is a complex topic, and entire books have been written on the topic as well. You might find that you have a lot of optimization you need to do in order to get more and more visitors to your site and clicking those precious AdSense banners.

You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at www.AdsenseTemplates.com (http://www.adsensetemplates.com). They are offering 100 fresh new templates every month.

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